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![]() Google sends a postcard to verify the address of a given business as a way to ensure their maps product, which dovetails into the GBP product directly, is as relevant and up to date as possible. Google’s goal is to become the most reputable business directory on the internet – so verification is an important part of that goal. Therefore it’s imperative that the verification process weeds out the fakers and scammers out there on the internet. Google takes the business of providing the best & most relevant search results VERY seriously! If you’ve re-verified only a short time ago, hitting this will lengthen the process, by resetting the clock & invalidating the last code… When you receive a verification code that doesn’t work, it’s very tempting to hit the button below the code entry section that invites you to apply for a new code. You also only have 3 attempts to verify… A very sticky situation. This is because when you re-apply, any previous code is invalidated. However, you may find the code you receive doesn’t work. Keep in mind for your verification attempts – Postcards will eventually arrive. Something to look out for.Ĭertainly worth a try, we have seen it work. This seemed to happen after 5-6 re verification attempts. One thing we’ve seen in the last couple of weeks is the ability to request a phone verification code. You’ll know it’s time to apply for a new verification when your listing status changes from “Pending Verification” to “Verification Required” Verification requests expire after 6 weeks… So, you have to keep a close eye on your listing, to see if your request requires renewal. That said, you can’t be totally passive in this situation. □ More information on our YouTube channel HEREĪdvice for Google Business Profile verification in 2022. The promise of a response within 48hrs – then nothing. ![]() Unfortunately, it’s the same situation as above. You also have the option to supply photo / document evidence of your business, in an attempt to verify your business. That said, even with an appointment, it’s 50/50 whether the representative from Google will show up to the call. To get to this, you have to hunt through the support section of GBP to apply for an appointment. In rare cases, you can follow a process to verify via a video call. While it’s a great question, I’ll direct you right back to the main issue – a lack of bums on seats at Google’s offices. Most are still left battling the postcard situation. Well, they ARE using video verification, sms, and calls, but these only apply to some not all businesses. Which begs the question, “ why aren’t Google using alternative methods to verify businesses?” Here in New Zealand, it’s taking up to 3 months (in some cases, longer) to get verified. The ability to talk to people and get real input certainly changed. You only get a hint of what’s going on, when you submit any request to them for support – even then, it’s vague and doesn’t clear things up… Needless to say, Google sending out postcards took a backseat. It was as simple as – fewer Google staff in the offices as people worked from home and therefore the system slowed down, even though in theory, that should not have been the case. only twice, after submitting dozens of listings!Įver since COVID first hit, the time frames for getting your listing approved blew out. This is a best case scenario, however, I have had it arrive in that timeframe…. When you apply for GBP verification, Google indicates a 15 day timeframe for the postcard to arrive. However you came to create a Google Business Profile listing, you’re sitting there twiddling your thumbs & checking the mail, wondering what happened to your verification postcard. Read on, to find out why it’s such an issue, get some clarity about the situation & figure out what to do about it. People are annoyed and frustrated about this at the moment! ► “How long does it take to verify my Google My Business listing?” ![]() ► “Where do I enter my Google business verification code?” ► “Can I fastrack the Google Verify my Business process?” ► “How do I verify my Google Business Profile account?” Here are a few questions that have come across my desk in the last few weeks…. Google Business Profile verification can be frustrating!Īre you FRUSTRATED by the time it’s taking Google to verify your Google Business Profile listing?
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